It’s perhaps a little too far through the month to wish you all a Happy New Year, but we do hope you all had a good holiday and were able to see your loved ones at Christmas. Thank you to everyone who supported Elevator Equestrian in 2021 and a big hello to any new customers and followers who were lucky enough to unwrap one of our products on Christmas Day! So, onto 2022 and our plans for the next 21 months!
We’ve been back in the office for nearly two weeks now, and we’ve spent a lot of that time planning the launch of some exciting new Elevator Equestrian products. We’re now in the final stages of their development and we can’t wait to share them with you! It’s always slightly nerve wracking to take something that you’ve poured your heart and soul into and present it to the world. But, like our bridles and all the other Elevator products, so much thought goes into every little detail of the design. We wait until we’re absolutely sure they tick all our boxes before we make them available to sell, and that means lots of research and testing.
Our Director Jo is the perfect person to be at the helm of new bridle and other tack development. Jo studied horse biomechanics at university and focused on the ways that tack can impact and even hinder their way of going. Jo now has a passion for improving the performance of a horse without hindering their comfort and wellbeing. At Elevator we are best known for our ergonomic Performance Bridle, which uses comfort to improve horse performance.
Most horse riders are very aware of the impact of poor saddle fit on performance, but latterly, more light is being shone on the negative effect of bad bridle fit. There are more obvious issues such as head shaking and dropping contact, but pressure on the face, poll or muzzle from a poorly fitting bridle can have some other, more surprising side effects. It’s been shown to impact the horse’s limb flexion and stride pattern. Any rider, whether they want their horse to perform at high levels or not, would surely be troubled by that.
That’s why Jo is so careful when she’s developing new products. She uses so much of her spare time working on different ideas for products and improving them, always striving to meet those aims of performance and comfort. Last year we launched the Elevator Performance Breastplates, designed to stabilise the saddle and allow the horse greater movement through the shoulder. These have been a great success and we’re proud to have found another way to ensure horses are comfortable and free to perform to the best of their ability when they are ridden. So, what will the latest additions to the Elevator collection be? You’ll have to follow us on social media and keep checking back to find out…